![]() ![]() Mumbo jumbo: This relaxed, romantic collection of beautiful cookware has a look all its own, right up to date yet completely classic with a result that’s perfect for your kitchen. The quickest way to turn drivel into sales copy is to address a benefit or a problem your customers have first. Marketing messages become drivel if they go on and on about a company and its products. Copywriting Tip #8: Kill self-indulgent nonsense And selling is about taking away customer objections to buying from you.įurther reading: The old-fashioned Aga sales manual, written by the legendary David Ogilvy in 1935, provides examples of how to overcome objections. What objections do your customers have to buying from you? How can you address them? Copywriting is about sales. If customers think you’re too expensive, then explain how you help customers save money, how you help them make more money, or explain how much more enjoyment they’ll get from your product or service. I’ve never seen objections magically disappear. ![]() This Simple 3-Act Business Story Will Do Your Selling for YouĬopywriting Tip #7: Don’t walk away from the difficult stuff.Six Questions to Ask for Powerful Testimonials (by Sean d’Souza).How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients.Note: just like all other examples in this article, the above example is made up. But the copy she’s written for my business helped me to win more customers. She seems a little crazy and she’s not even a native English speaker. Much better: I wasn’t sure about hiring Henneke. Sugar-coated stuff nobody believes: Henneke is an amazing copywriter. ![]()
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